Philanthropy or ‘Pilanthropy’ as we like to call it, is the key to proper representation for your audience and their values. Read on to learn how today’s leading brands are incorporating philanthropic measures into their company framework.
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Now more than ever, brands are held accountable for their mistakes. Read on to learn about the tactics we’ve watched brands use to handle their PR disasters.
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Branding is more than just a buzzword - read on to learn about the importance of incorporating branding into your company’s PR plan.
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So you’ve heard about PR agencies, but you’re still unclear on what exactly they do. Our PRincipal, Nesh Pillay explains anything and everything about the PR agency structure.
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So you’re ready to introduce your startup to the world. But will your brain baby get the attention it deserves if you don’t hire a PR agency? Nesh Pillay helps you weigh your options.
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What is the value of PR, really? What does paying for PR get you, and what are the options available? Our founder and PR expert (that's why she's the PRincipal), Nesh Pillay explains all.
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The age-old question of PR: how do I get placed in the "big magazines"? How do I get reporters to pay attention to my story? Our PRincipal breaks it down for you.
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